Category Archives: personal branding

Simply Not A Simple Minded Mom

When my children entered middle school I started to feel lost…My role as a full time mom changed. I was no longer needed in the same capacity as I was when they were younger.  In elementary school parents are welcomed and I was good at being a parent volunteer. I looked forward to dressing up for career day or dropping off a special birthday lunch. Over the holidays, I got excited about the annual visit to see Santa and coordinate their outfits for the hundreds of cards I would mail.  Needless to say, we have outgrown Santa’s lap and the school doesn’t allow drop ins to deliver cupcakes to the class. I no longer had a daily purpose, for which I felt valued.

My journey to share 365 days of joy, starts with being a mother first. I had to find a way to stay connected to my children, who are now old enough to spend a responsible amount of time, online. So, as a way for me to stay connected and to protect them, I decided to join them. I created an Instagram account, under my twitter handle @ctgirlonthego and just started sharing messages of joy everyday. #MondayMotivation #TerrificTuesday #WackyWednesday #ThorwbackThursday aka TBT, #FunFriday #SuperSaturday and #SundaySelfies which all became part of a daily routine.

Today I share, I no longer need to use all those daily hashtags, because over the course of the past three years…it’s become, one single hashtag #365DaysofJoy that both my children follow. Times may change, but with hard work, consistency and passion for what you love, your purpose will always bring you a lifetime of happiness and self worth.

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I’m kinda popular….

I stop to think about what I do, asking how social media has changed my life, because I recognize that my transparency is non traditional and in a real world society that still holds some relatively traditional values…makes me, not so popular. I have spent nearly a year trying to figure out what about me inspires others to want to follow, take the time to comment or like what I have to say? What about me is adding value to the lives of those who are listening and how can I take those answers to help others.

Accountability:  I have become a doer, and that’s a huge. It’s one thing to talk about changing your life it’s another to do something about it, to make it better and share that. Social media, has held me accountable to share and that’s saved me from falling into anymore then a moment of self loathing, because there is always someone who has it worse off.

The reality is…who wants to surround themselves with false ideas or expectations of what everyday really is, who wants to surround themselves with those who turn a blind eye when your seeking help, and who wants to surround themselves with those who aren’t “doing” anything to add value to your life. 

Reaction: How we react to others, is what demonstrates and challenges our true character. I remind myself, it’s not about me…It’s about what I shared, commented on or liked that made someone else feel uncomfortable, insecure or maybe even afraid. First rule of thumb, If you have nothing nice to say then say nothing at all and don’t react until you have the facts. If this means you have to remove yourself or unfollow, then do it. These tips apply to all my relationships, not just social media. We all have a choice, if you don’t like it then don’t follow it.

Judgment:  When I post a selfie it’s simply because I am holding myself accountable to what or who inspired me. It may just be a matter of making someone smile adding some joy to their day, or me showing gratitude for the people or product that helped me and sometimes…I admit, I do just appreciate me and that’s ok. Don’t place judgement until you take the time to really know their story. When I share something, it’s because it’s added value to my life and what I share is simple enthusiasm for that.

I share that times are changing, social goodness is on the rise and most importantly we are more accepting of those who may be different or just think differently. I am grateful to be able to share and glad I have found a place where my transparency is appreciated and might just be kinda cool.

Simply Not A Simple Minded Mom

When my own children entered middle school I started to feel lost. My role had always been, “full time mom”. I had been this super involved mom, a constant presence in their daily lives an admitted “career volunteer”. In elementary school parents are welcomed to be present as much or as little as they choose and I chose to be present a lot. I was good at it and it was rewarding knowing that not just my kids, but all the kids enjoyed and wanted me around. As my children have gotten older, entering their pre-teen years I am no longer needed in the same capacity as I was in prior years. I also felt as a mom, this sense of allowing them that independence to grow up and make mistakes finding their own paths, that don’t require my constant physical presence in their daily life.

My journey to finding social media success sharing 365 days of joy starts with them. I had to find a way as a mother to stay connected to my children, because even though I trust my parenting thus far I believe that while and as long as my children live under my roof, its my responsibility to know what they are doing and who they are socially sharing with.  I felt compelled to protect them and that required joining them.

I started with the most popular platform, Instagram…girls and a boys in the pre-teen ages. I just started sharing simple happy messages of joy everyday, using a daily hashtag that I would create to catch their attention and would include them without totally embarrassing them. MondayFunday, TerrificTuesday, WackyWednesday, ThorwbackThursday aka TBT, FunFriday, SuperSaturday and SundaySelfie all became part of a daily routine. The joy of it, I didn’t just lift my children’s spirt but those of their friends and in turn my own, as I started watching them curiously follow and often share or comment on what I was posting. Today and to my great surprise “I” Rachel Salvo aka “ctgirlonthego” am followed by so many who’s lives I have touched over this past year just being a simple mom who not so simple-mindedly had found a way to stay connected to my family and feel valued doing it.

The strategy to educate myself on how to even use social media required hard work and I have to give credit to Twitter for this one. I was able to communicate with professionals in the field of social media that without a doubt are beyond brilliant.

I made a list on the topic based on a trusted source and someone I had followed for years years via NBC  “The Today Show”, Mario Armstrong.  As I continued to share my joyful and sometimes witty self with my daily tweets, I came across a women whom I have grown to respect and admire, Marsha Collier. I share her book “Social Media Commerce for Dummies”, it’s an easy affordable fact finding book that gave me the basics to get started. I got involved in “daily chats” that have been without a doubt an essential tool to finding success in human connection. I credit someone I can now call a friend, Brian Franzo he is one of the hardest working social media strategist I have ever met @iSocialFanz. I am grateful for all these people who actually cared enough to share with me.

I can say today, that I am one step closer to finding a sustainable future for myself sharing 365 days of joy. I am passionate about inspiring people to succeed and it makes me feel good that I add value to someones life. Social media has enabled me to lend my face, my voice and my story with so many amazing people and for that I am grateful. My character is simply created to share joy and for today this has lead me to my own personal brand ctgirlonthego sharing #365daysofjoy all year long.